© 2016 by White Goose Designs. All rights reserved.

The Foundation magazine.

"What I liked about designing The Foundation was every issue was a challenge. The variety of features required a different concept and this is where the enjoyment came from."

THE Foundation takes the extraordinary Qatar Foundation story and attractively projects it to key stakeholders both within and outside  the organisation. Distributed monthly to a high-level audience across Qatar, the magazine explains and analyses the ways in which Qatar Foundation is helping to realise the goals laid out in Qatar National Vision 2030.



Frequency: Monthly
Languages: Arabic and English
Distribution: 5,200 copies monthly

Etihad Holidays brochures.

I was involved in a team that produced the high profile Etihad Holidays brochures. The brand sells a range of holiday packages across the world, including to the Middle East, North America and Europe. The 2011 brochure involved a refinement of the content and design, as well as the introduction of a number of new features. I handled all aspects of the project, from concept development to final artwork.


Layalina Magazine.


Layalina magazine is a well known fashion and lifestyle publication in the Middle East,  distributed in the United Arab Emirates, Qatar, Bahrain, Jordan, Syria and Lebanon. I spent over five years designing the magazine, during a period in which more than 20.000 copies used to be distributed in Dubai alone. Articles include Instyle, Out Shopping, events, and features about popular celebrities including Paris Hilton and Christian Louboutin (who is also a very close friend of mine).


99 Reasons

everyone hates facebook.

FORMER #4 title on the Irish iBooks chart and #1 on the Irish iBooks Humor chart.Writer Emmet Purcell take a tongue-in-cheek ‘poke’ at facebook with a humorous rundown of the most cringeworthy and downright irritating social networking habits. This is the final cover I designed which captured exactly what the author wanted.

Nord Anglia Capabilities Statement.

I Worked on the Capabilities Statement book for Nord Anglia Education, which is one of the leaders in  international provision of high quality, innovative education, training and guidance. Founded in 1972.